Japanese Idol group Cho Tokimeki♡Sendenbu release new single ‘LOVE IYAIYA KI’, about how love can bring on a terrible tantrum!

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After taking the world by storm with their smash-hit single ‘Suki! ~Cho ver~’, Japanese Idol group Cho Tokimeki♡Sendenbu have released their first single of 2023, titled ‘LOVE IYAIYA KI’ – out now on download and streaming services. A music video was also released on YouTube.
“Iyaiya ki” is the Japanese term for the terrible twos. The song title refers to that frustrating feeling when the desire to be loved can bring on a major hissy fit. If you don’t listen to this single, it’s tantrum time!
It’s an experience we can all relate to: When we fall in love with someone, we demand their affection and approval, begging them to “Tell me you love me!” “Message me more!” “Have eyes for no one but me!” ‘LOVE IYAIYA KI’ packs this concept with the kind of fun melodrama we love to see from Cho Tokimeki♡Sendenbu, resulting in a cute and poppy song about the desire for that special someone’s approval. In the music video, the members of Cho Tokimeki♡Sendenbu pull irritated “iyaiya ki” faces, which are as drop-dead adorable as you’d expect.
To mark the release of ‘LOVE IYAIYA KI’, the members of Cho Tokimeki♡Sendenbu posted a set of comment videos in Japanese, English and Korean on YouTube!
Cho Tokimeki♡Sendenbu ‘LOVE IYAIYA KI’ Music Video